Please ensure that this Privacy Policy is perused by You before availing of any services from Us. This Privacy Policy shall be updated from time to time and to stay abreast with our methods of using Your information and protecting Your privacy, please keep reviewing this Policy.
- Sri Brundavan Dairy Farms Pvt Ltd, a private limited company with its registered office at
Plot No: 146, Phase 3, Kamalapuri Colony, Hyderabad– 500073 (“Company”, “We”, “Us”, “Our” and terms of similar meaning) is committed to protecting your privacy. This Privacy Policy shall apply to the Users, Delivery Partners, Merchants (as defined in the Terms of Use). For this Privacy Policy, the Users, Delivery Partners, Merchants (as defined in the Terms of Use) shall together hereinafter be referred to as “You”, “Your” or “Yourself”.
The Company has adopted this Privacy Policy to set out how personal data and other information is collected, received, stored, processed, disclosed, transferred, dealt with, and handled by the Company concerning Your use of our Services (defined below) through the website www.brundavanfarms.com (“Website”) or the mobile application V-Rich (“App”), (collectively referred to as the “Platform” or brundavanfarms) or initiating or undertaking any transaction on the Platform. This Privacy Policy does not apply to information that You provide to, or that is collected by any third-party through the Platform, and any third-party websites that You access or use in connection with the Services offered on the Platform. The company shall not be liable for and has no control over the practices and content of any such third-party website.
Please read the Privacy Policy carefully before using or registering on the Platform or accessing any material, information, or availing any services (“Services”) through the Platform. By clicking on the “I accept” button while signing up, You accept this Privacy Policy and agree to be legally bound by the same. If You do not agree to the Privacy Policy, please do not use or access the Platform.
This Privacy Policy is incorporated into and subject to Our Terms of Use (“Terms”) and shall be read harmoniously and in conjunction with the Terms. In the event of any conflict between the Terms and this Privacy Policy, the provisions of the Terms shall supersede the Privacy Policy. All capitalized terms not defined under this Privacy Policy shall have the meaning ascribed to it under the applicable Terms.
Please feel free to direct any questions or concerns regarding this Privacy Policy by contacting Us through this Platform or by writing to Us at contact@brundavanfarms.com.
1) Our Statement of Privacy Practice
Your information is collected and processed by the terms and conditions of this Privacy Policy.
2) Collection of Information
2.1.1 To enhance the user experience and provide Our Services, Company collects information about You from two sources: (i) information You affirmatively and voluntarily give to us; and (ii) information automatically collected when You visit Our Platform or use any of Our Services.
2.1.2 Information You give Us: To provide Our full range of Services, We may collect the following types of information from You (as applicable) including but not limited to: Your name, gender, email address, mobile and/or telephone numbers, service address, date of birth, profile picture, contact details of people You refer to Us and other information about the service address that You give us, the information provided by You while initiating and running a task, including, without limitation: search words, location, products or services being sought, reviews, rating, order details and history, pictures of items ordered or for which a task is run and all chat history, etc. We may further collect other information and documents from You, depending on the nature of product or service sought through the Platform, to initiate a transaction on the Platform, and share such information on a need to know basis and upon request with the Merchants selling/providing such product or services to You. We may ask You to provide additional information about Yourself on an optional basis. We may ask You for certain financial information, including credit card account data or other payment method data, to process payments for some of Our Services. We currently do not store any financial information provided to Us. We may also enable features that require Our access to Your address book, calendar, photo gallery, etc. If you sign up as a Merchant or Delivery Partner, We may also collect location details, copies of government-issued identification documents, statutory registrations, other KYC details, call, and SMS details. Additionally, if You are a Delivery Partner, We may also collect certain health-related declarations (including body temperature, symptoms such as fever, cough, cold, and other health conditions). We may also collect the information for a third party as provided by You according to a referral program on the Platform(such as name, contact details, etc). We may also ask You to provide any other personal information which You give us in connection while booking a service or is relevant to customer surveys and/or offers available on the Platform. All such information shall be collectively referred to as “Personal Information”.
2.1.3 Non-Personal Information: When You visit the Platform, We may collect certain non-personal information such as Your internet protocol address, operating system, browser type, internet service provider, aggregate user data, browser type, software and hardware attributes, pages You request, number of clicks, search history and result selected, active seconds or minutes on the Platform, frequency of Your visit to the Platform, the date and time of Your visit to Platform or use of the Services and cookie information, etc. This type of information does not identify You personally.
2.1.4 Automatic Information: We receive and store certain types of information whenever You access Our Platform. We use “cookies” (a small file containing a string of characters that uniquely identifies Your browser) and We obtain certain types of information when Your web browser accesses the Platform. These server logs may include information such as Your web request, Internet Protocol address, browser type, browser language, the date and time of Your request, information about Your internet connection, and web beacon information. We use cookies primarily for user authentication but may also use them to improve the quality of Our Services by storing user preferences and tracking user trends. Further, the Company may also collect information about Your preference and settings such as time zone and language, Your searches, and the results You selected from the searches.
2.1.5 Device: When and if You download and/or use Our Platform through Your device, We may receive information about Your location and Your device, including a unique identifier number for Your device, device model, operating systems, versions, software, file names, advertisement identifiers, and mobile network information. We may use this information to provide You with location-based Services including but not limited to search results and other personalized content. When You use the Platform through the telecommunication device, we collect Your location data. If You permit the Platform to access Your location through the permission system used by Your mobile operating system, We may also collect the precise location of Your device when the App is running in the foreground or background. We may also derive Your approximate location from Your IP address.
2.1.6 User communications: When You send emails or other communications to Us, We may retain those communications to process Your inquiries, respond to Your requests and improve Our Services.
2.1.7 Other Parties: We may receive information about You from third parties, such as other users, partners, or our affiliated companies, or if You use any of the other websites/apps We operate or the other services we provide. If You are a Merchant Delivery Partner, We may additionally record your calls with Us for the Services provided using the Platform, SMS details, receive feedback and rating from other users.
2.2 On receiving personal information about our Users, You no longer remain anonymous to Us. We may use this information to do internal research on our demographics, interests, and behavior to better understand, protect and serve You better. This information is compiled and analyzed on an aggregated basis and in a manner that does not personally identify You. We indicate fields that are mandatorily required to be filled and fields that are optional. You may decide whether or not to provide such information to Us.
2.3 You may choose not to provide us with any Personal Information or information as required to complete your tasks/transactions initiated on Your Platform. If We do not receive the information required for Your tasks, a Delivery Partner or Merchant may choose not to complete Your task/transaction initiated on the Platform.
3) Additional Information
When You use Our services, We may collect information about You, with Your permission, in the following general categories:
3.1 Address Book: For certain features, We will need access to Your address book on Your device. If You permit Us to access Your address book, We may access and store names and contact information from Your address book to facilitate certain service features on the App.
3.2 Transaction Information: We collect transaction details related to Your use of Our Platform, including the type of service requested, date and time the service was provided, the amount charged, and other related transaction details. Further, We may also collect personal information of third parties who are not registered on the Platform, including names, telephone numbers, and addresses, for the limited purpose of completing the transaction initiated by You on the Platform.
4) Cookies Policy
Cookies are small text files that are placed on Your browser or device by websites, apps, online media, and advertisements. We use cookies and other identification technologies for various purposes, including authenticating users, store information about You (including on Your device or in your browser cache) and Your use of Our Services and the Platform, remembering user preferences and settings, determining the popularity of the content, delivering and measuring the effectiveness of advertising campaigns, analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with Our Services.
Cookies used by Us are Authentication cookies, Security and site integrity cookies, Site features and services, Analytics and research, Advertising.
Authentication cookies are hosted by Us and tell Us when You’re logged in, so We can show You the appropriate experience and features such as Your account information, order history and to edit Your account settings.
Security and site integrity cookies are hosted by Us and used to support or enable security features to help keep the platform safe and secure. For example, they enable Us to remember when You are logged into a secure area of the Services and help protect Your account from being accessed by anyone other than You.
Site and App features and Services are hosted by Facebook, Google, and Us. These provide functionality that helps Us deliver Products and Services. For example, cookies help You log in by pre-filling fields. We may also use cookies and similar technologies to help Us provide You and others with social plugins and other customized content and experiences, such as making suggestions to You and others.
Analytics and research are hosted by google. These are used to understand, improve, and research products and Services, including when You access Our website and app from a computer or mobile device. For example, We may use cookies to understand how You are using site features, and segmenting audiences for feature testing. We and Our partners may use these technologies and the information We receive to improve and understand how You use websites, apps, products, services, and ads.
Advertising is hosted by Facebook, Google, and Us. Things like cookies and pixels are used to deliver relevant ads, track ad campaign performance and efficiency. For example, We and Our ad partners may rely on information gleaned through these cookies to serve You, Ads that may be interesting to You on other websites. Similarly, Our partners may use a cookie, attribution service, or another similar technology to determine whether We’ve served an ad and how it performed or provide Us with information about how You interact with them.
Also, We use many suppliers that may also set cookies on Your device on Our behalf when You visit the Platform to allow them to deliver the services they are providing. When You visit the Platform You may receive cookies from third-party websites or domains. More information about these cookies may be available on the relevant third party’s website.
Additional Information About Third-Party Analytics in use on the Platform:
Facebook Connect. For more information about what Facebook collects when You use Facebook buttons on the Platform, please see:
Google Analytics: For more information about Google Analytics cookies, please see Google’s help pages and privacy policy:
Please note that this is not an exhaustive list of all third-party analytics providers that We work with
5) Use of Personal Information
5.1 The information collected by Us through our Platform may be used inter alia for the following purposes:
(a) To allow You to use Services on the Platform and to carry out Our obligations arising from any contracts between You and Us.
(b) To allow You to undertake or initiate any transactions on the Platform
(c) For internal record keeping of the Company;
(d) To improve our Services;
(e) To improve Your usage of the Platform, to manage Your Account, etc
(f) To process payments for transactions initiated on the Platform;
(g) To respond to Your comments, reviews and questions, provide customer support and better Service;
(h) To communicate important notices or changes to the Services provided by Company on the Platform, use of the Platform and the terms/policies which govern the relationship between You and the Company;
(i) For internal purposes of the Company such as enhancing the security of the Platform, auditing, testing, troubleshooting, data analysis, and research conducted either indirectly/directly by Company;
(j) For promotion and marketing purposes by Company;
(k) To track the order status, processing, and delivery as applicable to You;
(l) For collating Your feedback, providing offers, doing surveys, and conducting research on Our user base for usage and improvement of Services;
(m) For any other purposes with Your consent.
5.2 From time to time, we may use Your information to customize, develop, improve the Platform according to your interests.
5.3 We may use personal information to resolve disputes that may arise with the use of Our services on the Platform, help promote a safe service to You on the Platform, measure consumer interest in Our services, customize Your experience, detect and protect Us against error, fraud, and other illegal activity, enforce Our terms and conditions.
5.4 We identify and use your IP address to help diagnose problems with our server and to administer our Platform. Your IP address is also used to help identify You and to gather broad demographic information.
5.5 We shall be entitled to retain Your Personal Information for such duration as may be required for the purposes specified hereunder and shall be used Us only in consonance with this Privacy Policy.
6) Sharing of Personal Information
6.1 We share Your information with business partners including merchants, vendors, or insurance service providers, for supporting Our business, to carry out Your service requests, and fulfill such service requests.
6.2 We may also share your information with third-party payment service providers like payment gateways, payment aggregators, and other payment service providers to fulfill services to you.
6.3 We may disclose Your personal information if required to do so by law or when We believe that such disclosure is appropriate to comply with law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal processes. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our Users or the general public.
6.4 Company may need to disclose Your information, to (i) protect and defend the rights or property of the Company, including to enforce Our agreements, policies, and Terms and; (ii) protect the personal safety of You, the Company, its members and employees, or any person, in an emergency; and (iv) protect Company from incurring any legal liability. In such an event Company shall be under no obligation to specifically inform You or seek Your approval or consent.
6.5 Any content or personal information that You share or upload on any current or future publicly viewable portion of the Platform (on discussion boards, in messages and chat areas, etc.) will be publicly available and can be viewed by others.
7.6 If You provide a mobile phone number and/or e-mail address, the Company, or other parties registered on the Platform may call You or send You communications about Your use of the Platform or You’re any transaction initiated by You on the Platform. We and our affiliates will share/transfer some or all of the collected information (personal or otherwise) with another business entity should We (or our assets) plan to merge with, or be acquired by that business entity, or reorganization, amalgamation, restructuring of the business, in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction or proceeding. Should such a transaction occur, that other business entity (or the new combined entity) will be contractually bound to comply with the terms of this Privacy Policy.
6.7 We do not disclose personal information about identifiable individuals to advertisers, but We may provide them with aggregate and/or anonymized information about You and other registered Users, Delivery partners, Merchants to help advertisers reach the kind of audience they want to target. We may make use of the information We have collected from You to enable Us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.
7) Transparency and Choice
7.1 Your acknowledgement. All information disclosed by You shall be deemed to be disclosed willingly and without any coercion. No liability pertaining to the authenticity/genuineness/ misrepresentation/ fraud/negligence, etc. of the information disclosed shall lie on the Company nor will the Company in any way be responsible to verify any information obtained from You.
7.2 Withdraw consent. You may choose to withdraw Your consent provided hereunder at any point in time. Such withdrawal of the consent must be sent in writing to contact@brundavanfarms.com. In case You do not provide or later withdraw Your consent, We reserve the option to not allow You to undertake any transaction on the Platform or access the Service available on the Platform for which the said information was sought on the Platform. However, if You are a part of any ongoing transaction on the Platform, We reserve the right to retain all your information until the completion of the transaction. Further, You acknowledge and agree that in case of such withdrawal of Your consent, the Company reserves the right to store Your information in an anonymized form such that the information stored will not be attributable to you or identify You in any manner whatsoever. The Company shall complete the anonymizing of the data within 30 days from the date of withdrawal of consent.
7.3 Rectification: You represent and warrant that any and all information, including but not limited to Your Personal Information is correct and complete in all aspects. You further undertake to immediately update any change or variation of Your Personal Information on the Platform by sending Us a request in writing to contact@brundavanfarms.comto rectify or update Your Account. Once You send us an email to Us, You agree to comply with the instructions as may be provided/communicated by Us.
8) Information Safety
All information is saved and stored on servers, which are secured with passwords and pins to ensure no unauthorized person has access to it. Once your information is in Our possession We adhere to strict security guidelines, protecting it against unauthorized access. The Company shall take reasonable steps to help protect Your rights of privacy and Your information (personal or otherwise) in an effort to prevent the loss, misuse, unauthorized access, disclosure, alteration, or destruction of such information, in compliance with the applicable laws. You expressly consent to the sharing of Your information with third-party service providers, including vendors, Merchants, insurance agents and insurers, business partners, financial service providers, payment gateways, to process payments and manage payment card information. The Company does not itself store Your payment card account information and does not have direct control over or responsibility for Your payment card account information. Hence, Company cannot guarantee that transmissions of Your payment card account information or personal information will always be secure or that unauthorized third parties will never be able to defeat the security measures taken by Company or Company’s third-party service providers. The Company assumes no liability or responsibility for disclosure of Your information due to any reason, including but not limited to errors in transmission, unauthorized third-party access, or other causes beyond its control. Although we shall try our best to protect Your data we cannot take any guarantee for the security of Your data transmitted through the Platform. You play an important role in keeping Your personal information secure. You shall not share Your user name, password, or other security information for Your account with anyone.
9) Public Posts
If the Platform permits You, You may provide Your feedback, reviews, comments, etc. on the Platform on Your use of the Platform and/or in relation to any transactions on the Platform on any portion of the Platform that is publicly viewable (“Posts”). In such an event, (i) Your Posts shall have to comply with the conditions relating to Posts as mentioned in the applicable Terms of Use and applicable law; and (ii) the Company shall have an unconditional right to remove and delete any Post or such part of the Post that, in the sole opinion of the Company, does not comply with the conditions in the applicable Terms of Use or applicable law. All Posts shall be publicly accessible and visible to all Users of the Platform. The Company reserves the right to use, reproduce and share such Posts for any purpose at its discretion. If You delete Your Posts from the Platform, copies of such Posts may remain viewable in archived pages, or such Posts may have been copied or stored by other Users.
10) Choice/Opt-Out
We provide all Users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from Us on behalf of our partners, and Us in general, after providing Us with personal information. If You want to remove your contact information from all lists and newsletters, please contact contact@brundavanfarms.com. If You opt-out, the Company may still send You non-promotional emails/communications, such as emails/communications with respect to the Platform and Your account and related transactions.
11) Third Party Link
11.1 You hereby acknowledge and agree that when You use the Platform, there may be certain links that may direct You to other websites or applications not operated/maintained by the Company or third-party advertising companies to serve advertisements when You visit our Platform (“Other Sites”). These companies or third-party platforms may use Your information (not including Your name, address, email address, or telephone number) about Your visits to this and other Platforms to provide advertisements about services of interest to You. This Privacy Policy does not apply to information that You provide to, or that is collected by any Other Site through the Platform and any Other Site that You access or use in connection with the use of the Platform. The manner in which Your information is collected, received, stored, processed, disclosed, transferred, dealt with, and handled by such Other Site(s) is governed by the terms and conditions and privacy policy of the respective Other Site(s). The Company urges You to acquaint yourself with the terms and conditions and privacy policy of every such Other Site(s).
11.2 The Company hereby expressly disclaims all liabilities with respect to the manner in which the Other Site(s) collects and/or uses Your information. On the Platform, there may be third parties who advertise their products and/or services. Such third parties may place or recognize a unique “cookie” on Your browser and may use information about Your visits to Our Platform and other websites in order to provide advertisements about goods and services of interest to You. We shall, in no event, be liable for any unauthorized or unlawful disclosures of Your personal information or any other information made by advertisers, who are not subject to Our control.
12) Complaints
In case of any dissatisfaction in relation to the Platform, You shall first file a formal complaint with the customer service of the Company, prior to pursuing any other recourse. The complaints can be lodged at contact@brundavanfarms.com, and upon lodging a complaint You agree to provide complete support to the customer service team with such reasonable information as may be sought by them from You. The decision of the Company on the complaints shall be final and You agree to be bound by the same.
13) Changes to our Privacy Policy
We reserve the unconditional right to change, modify, add, or remove portions of this Privacy Policy at any time, without specifically notifying You of such changes. Any changes or updates will be effective immediately. You should review this Privacy Policy regularly for changes. You can determine if changes have been made by checking the “Last Updated” legend above. If we make any significant changes we will endeavor to provide you with reasonable notice of such changes, such as via prominent notice on the Platform or to your email address on record, and where required by applicable law, We will obtain your consent. Your acceptance of the amended Privacy Policy / Your continued use of our services after we publish or send a notice about our changes to this Policy shall signify Your consent to such changes and agreement to be legally bound by the same
14) Grievances
In the event You have any grievances relating to the Privacy Policy, please inform within 24 hours of the occurrence of the instance from which the grievance has arisen, by writing an email to the Grievance Officer at contact@brundavanfarms.com
Data breach from computer systems, including payment of compensation and punishment in case of wrongful disclosure and misuse of personal data, are governed by the Information Technology Act, 2000, specifically Sections 43-A and 72-A therein.
Contact Information
Sri Brundavan Dairy Farms Pvt Ltd
Address : Plot No.146, Phase3, Kamalapuri Colony, Hyderabad – 500073
Tel: 8464913930
Email id: contact@brundavanfarms.com